The labour market is undergoing an unprecedented transformation: at the heart of this momentous change lies Artificial Intelligence (AI). It is no longer an abstract concept or a technology reserved for specialists, but a concrete and unstoppable force that is redefining models, strategies, and perspectives in every sector.
AI, and generative AI in particular, does not simply make existing processes more efficient: it introduces new dynamics, opens up innovative avenues, and at the same time renders traditional tools and practices obsolete. We are facing a wave of transformation that brings with it unprecedented opportunities for growth, but also complex and inevitable challenges.
Nowadays, for entrepreneurs, professionals, and executives, it is essential to acquire a solid understanding of Artificial Intelligence and learn how to effectively integrate it into their business strategies. Those who seize this opportunity will be able to lead their organizations toward a new dimension of competitiveness and innovation; those who remain unprepared risk seeing their businesses gradually marginalized in a market increasingly driven by data and automation.
Admission requirements
For further information about the course and admission procedures, please send an email to Professor Francesco Galano at f.galano@unilink.it or use the email form below.
Learning objectives
- Acquire key AI vocabulary.
- Understand the fundamental principles of Artificial Intelligence and its impact on the world of work and business.
- Identify opportunities for applying AI in your professional or business activities.
- Use AI tools and solutions in a practical and effective way to improve processes, services, and strategies.
- Integrate AI as a competitive and innovative tool within your professional context.
- Develop a mindset oriented towards continuous innovation, recognizing the changes and new possibilities offered by technology.
- Transform theory into operational skills through practical activities and the use of concrete and professional examples.
- Creation of a ready-to-use kit to better manage AI.
Target students:
- Freelancers;
- Entrepreneurs;
- Company executives;
- Consultants;
- Company technological innovation managers;
- Anyone who wants to expand their skills in the field of AI.
How you will learn
This course offers an engaging and impactful learning experience that strategically combines a variety of interactive teaching methods. You will learn through clear explanations, discussions with other participants, and specific activities that will allow you to immediately put what you have learned into practice.
You will have the opportunity to try out advanced Artificial Intelligence tools firsthand, understand how they can influence your work and your business model, and experiment with solutions that you can immediately apply to your professional reality.
Information
We will be happy to answer your questions and provide you with further details about the programme.
Contact: f.galano@unilink.it
Phone: 351 3979 402
Director of the course
Prof. Francesco Galano:
He has gained great experience in the field of digital innovation, collaborating with numerous industrial groups in Italy and abroad. His work has focused on the development of innovative strategies in the field of technology and professional training, accompanying companies and organizations in digital transformation processes. As a consultant and trainer, he has contributed to spreading a culture of innovation oriented towards the use of new technologies, integrating advanced digital tools into business and managerial practices.
He was selected as an innovator in the field of dematerialization through digital tools by the government agency for the dissemination of technologies for innovation. Over the years, he has focused his work on applied artificial intelligence, with particular attention to generative and predictive AI, developing training courses and consulting services aimed at supporting professionals, managers, and businesses in the adoption of said technologies.
Its methodology combines strategic vision and practical applications, with the aim of making AI a concrete tool for growth, innovation, and competitive advantage that is accessible to everyone.
PROGRAMME
DAY ONE
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Fundamentals of Artificial Intelligence
- Acquisition of basic specialized vocabulary
- Understanding the potential and limitations of AI technologies
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Models and approaches
- Analysis of the differences between predictive machine learning and generative artificial intelligence
- Discussion on the areas of application of the different approaches
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Practical applications in professional contexts
- Exploration of the impact of AI in different sectors and organizations
- Study of concrete cases and real examples of implementation
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Practical workshop
- Introduction to prompt engineering
- Guided activity with a generative AI assistant for solving a business problem
DAY TWO
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From idea to action
- Methodologies for transforming insights into concrete applications
- Systematic approach to AI adoption
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Identification and evaluation of use cases
- Criteria for identifying potential cases for AI use
- Analysis tools for assessing feasibility and added value
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Implementation strategy
- Development of an AI strategy consistent with business objectives
- Alignment between technology, processes, and organizational goals
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Challenges and critical issues of AI
- Examination of the main issues in AI adoption
- Analysis of the most common errors and how to avoid them
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Final workshop
The final workshop is dedicated to enhancing individual skills in the use of generative Artificial Intelligence. Participants will explore prompt engineering techniques, develop greater digital literacy, and apply the tools explored during the course to their own professional reality. The activity will conclude with the creation of a personalized operational kit, containing methodologies, tools, and best practices to be used as a concrete resource for integrating AI into their work processes and professional goals.