Teaching

Innovative technologies for digital communication (L-20)

The Bachelor's Degree Course in Innovative technologies for digital communication (L-20) aims to train professionals able to analyze the cultural and communicative processes that characterize digital media for the purpose of developing and managing useful and innovative interactive services. The course features teachings related to sociology, psychology, computer science, economics and cultural-historical analysis. The Course includes two different learning pathway: one more general in nature, focused on innovation produced by digital technologies, the other more specialized, related to video game entertainment.

The didactic methodologies adopted for the learning pathways combine frontal lessons and moments of confrontation between professors and students, so as to ensure that everyonehas the opportunity to take an active role in the learning process. The learning pathway is complemented by seminars, workshops, laboratories as well as internships and stages at institutions, organizations and companies.

Career Opportunities

For the learning pathway innovation and digital

The students graduated in Innovation and Digital may aspire to the following positions: 

DIGITAL INNOVATION STRATEGIST
Analyzes the technologies present on the market, identifying what users really need and identifying, based on these elements, possible innovative solutions and processes.

INTERACTIVE MEDIA DESIGNER
Realizes the prototypes of the digital application, defining its its functionality and organization and validating said aspects with potential end users.

DIGITAL COMMUNICATION MANAGER
Develops communication strategies identifying the channels required to reach target uses and manages and promotes digital communication.

For the Videogames learning pathway

The students who graduated in Videogames may pursue the following career opportunities:

GAME DEVELOPER
Professional figure who participates in the activity of developing an interactive work, either within a team or in outsourced or freelance companies.

OPERATOR IN THE SECTOR OF COMMUNICATION AND EVENTS
These professionals are able to interact effectively with a wide range of stakeholders, including indie studios and triple-A majors, as well as media and industry influencers, ensuring a consistent and effective presence in the marketplace.

OPERATOR IN THE SECTOR OF PUBLISHING AND MARKETING
This profile includes a set of roles in the video game publishers (publisher) segment, a sector that employs many professionals involved at various levels in the process of contracting, publishing, selling, distributing and promoting video game products.

Modality of attendance

The learning activities are presential, however students meeting certain requirements can also participate in live streaming, wherever they are, interacting live with the classroom.


LEARNING PATHWAYS

Innovation and Digital

The learning pathway in Innovation and digital, provides multidisciplinary training through teachings related to communication sciences, economics, social sciences and information technology with the aim of developing the skills required to critically analyze the contemporary media scenario. The objective is to train the professional figure of the 'Digital media specialist'; a figure who, thanks to the knowledge, skills and abilities acquired, can work both in private companies and in public bodies covering the different roles already described in the "career opportunities" section.

The Bachelor's Degree Courses provides the tools required to enhance the users' point of view at all stages of designing innovative digital applications. These stages include: identifying the needs of specific users, prototyping the application, evaluating its ease of use, and launching it to market through various digital channels.

The strong point of the degree course is the establishment of an integrated vision on what it means to do innovation, starting with a careful analysis of user needs and in-depth knowledge of available digital technologies (for example, the world of artificial intelligence).

Subject

CFU

SSD

Contemporary history and media history

6

M-STO/04

Digital media law

12

IUS/09

Information technologies

12

INF/01

Psychology of innovation

6

M-PSI/05

Public speaking

6

L-LIN/12

Sociology of media and communication

6

SPS/08

Visual and digital media culture

6

SPS/08

Visual anthropology

6

M-DEA/01

Total I Year

60

 

Subject

CFU

SSD

Corporate and institutional communication

6

SPS/07

Digital economy and marketing

Introduction to economy

Digital marketing

Digital platforms marketing

6

6

3

SECS-P/06

SECS-P/08

SECS-P/06

Digital social research

6

SPS/07

Interactive storytelling

Introduction to digital and interactive narrative

Narrative design elements for videogames

6

6

SPS/08

INF/01

Internet studies and social media management

6

SPS/08

Media and religion

6

M-STO/07

Totale II Anno

51

 

Subject

CFU

SSD

Digital media design

6

INF/01

Entrepreneurship and innovation

6

SECS-P/08

Introduction to artificial intelligence

6

ING-INF/05

Media and gender

6

SPS/08

Writing for digital media

9

L-ART/06

Elective modules

12

 

Other language skills

6

 

Other skills

9

 

Stage

4

 

Final dissertation

5

 

Total III Year

69

 

Total

180

 

Videogames

Realized in collaboration with VIGAMUS Academy.

The Videogames learning pathway, delivered in italian, is the first and only one in Italy. It aims to provide an overview of the gaming industry and the skills required to pursue a career and capture the opportunities of a global and constantly growing sector. In particular, this curriculum aims to train the professional figure of the '"Video games and interactive media specialist"; a figure recognized and in high demand by companies operating in the video game industry.

The approach to training is based on the philosophy of learning by doing: providing solid theoretical foundations but always usable to complete what is professionally required in the gaming industry.
The course of study is enriched with qualified company internships and experimental workshops.

The Videogames learning pathway ranges from the more technical and creative aspects related to game development (game design, concept art and art direction, 3D modeling and animation, programming, sound design and audio post-production, interactive storytelling, etc.) to those related to business, more pertaining to the humanities and economics (game publishing, marketing, communication, press office and PR management, video game journalism and criticism, product management, etc.).

The degree course employs a teaching staff entirely selected from leading professionals working at the highest levels of industry in Italy and abroad.
 

Subject

CFU

SSD

Applied games

9

M-PED/03

Art direction e grafica 3D I

6

ICAR/13

Integrated entertainment industry communications

Digital and social public relations management

Global entertainment industry communication

 

3

6

 

SPS/08

M-STO/04

Fundamentals of game industry law

6

IUS/09

Fundamentals of game design I

6

L-ART/06

Sound design and audio post-production I

6

L-ART/06

History and journalism of video games

9

SPS/08

Game development tools I

12

INF/01

Total I Year

63

 

Subject

CFU

SSD

Art direction and 3D graphics II

6

ICAR/13

Concept art and 2D graphics

Concept art and fundamentals of art direction

2D graphics and animation

6

6

SPS/08

INF/01

Economia della game industry e game marketing

Economics of game industry

Game marketing

6

6

 

SECS-P/06

SECS-P/08

Elements of game design II

6

L-ART/06

Localization of interactive multimedia works

6

L-LIN/12

Interactive Narration

6

SPS/08

Strategie di public relations applicate all'opera interattiva

6

SPS/08

Total II Year

54

 

Subject

CFU

SSD

Elements of game publishing

6

SPS/08

Game production & studio management

9

SECS-P/08

Planning and design in VR and metaverse

6

ING-INF/05

Valuing diversity and inclusion policies in the game industry

6

SPS/08

Further language Skills

6

 

Optional Course

12

 

Other knowledge useful for the introduction into the labour market

9

 

Training and orientation internships

4

 

Prova finale

5

 

Total III Year

63

 

Total

180

 



Marco Accordi Rickards

VIGAMUS

Dario Coscia 

Councilor CdA Employerland Srl

Davide D’Amico 

Public Function

Sara Demofonti

ISTAT

Massimiliano Dibitonto 

Manager Products and Services Guidelines, Olivetti

Guido Fabbri 

co-founder and CMO Geosmartcampus

Lucia Grimani 

President CNA Impresa Donna Roma

Aleida Lima

Synergic Dreams

Mario Lucio Papaleo

VIGAMUS

Giulio Perez

VIGAMUS

Giuseppe Russo

MANPOWER

Arturo Siniscalchi

Forum PA

Vincenzo Silvestri 

Labour Consultants Foundation

Pasquale Carillo

Society NEXTADV

Roberta Chiappe

FORMEZ

Annalisa Trezza

Society ACCENTURE

Dott. Paola Corsetti

p.corsetti@unilink.it

segreteria.studenti@unilink.it

Office Hours:
Mondays and Fridays at 11:00-12:00
Wednesday 11:00-13:00
Tuesday and Thursday 15:00-16:00


In order to be admitted to the Degree Course, it is necessary to hold an upper secondary school diploma or other qualification obtained abroad, recognized as suitable by current regulations.

At the same time, the students must possess adequate knowledge of general culture and logic-mathematics, as well as text comprehension skills.

Furthermore, required knowledge and language skills consistent with the language of delivery of the Course of Study and/or individual curriculum.
The verification of the possession of the knowledge required for access is done by means of an appropriate test. 

In case the aforementioned test gives a negative result, the students will have to fulfill the following additional educational obligations (OFA):

  • Taking the Contemporary History exam for the History of Contemporary Culture learning pathway, in the case of a negative assessment of general culture/text comprehension knowledge.

  • Compulsory attendance of a remedial course delivered online in the case of a negative outcome of the language proficiency assessment.
    Any OFAs must be fulfilled within the first year of the course.

Any OFAs must be fulfilled within the first year of the course.

The Course of Study supports the students through 4 different types of tutoring:

  1. Orientation and soft skill-aimed tutoring, carried out by the Educational Coordinator, who assists the students in the stages of orientation, insertion into university life, monitoring of the learning pathway and motivation (always having as a reference the planned results), support in the completion of bureaucratic procedures, the latter in collaboration with the Student Administration Office;

  2. international orientation tutoring, carried out by the International office, which offers personalized assistance to both international students enrolled in the Course of Study and Erasmus students;

  3. educational tutoring, entrusted to teaching support figures (teaching assistants, doctoral students, holders of supplementary teaching contracts, etc.), who support the students with supplementary teaching activities related to specific teachings;

  4. specialized tutoring, carried out by the Inclusion Education Coordinator, for students with disabilities or specific learning disorders (DSA) and special educational needs (BES), aimed at reducing the obstacles that could prevent their full inclusion in the university environment.

The workshop activities are designed as moments of learning by doing, through which the students will acquire and/or refine soft skills (team work, problem solving, leadership, communication skills, etc.), increasingly fundamental in the labour maket. Furthermore, workshops represent opportunities for in-depth experiential learning in direct contact with professionals in the field.

Active workshops 23/24:

  • Innovation and Digital:

Human Computer Interaction

Social media

Digital Filmaking and video production

  • Videogames:

Marketing and communication

Web-writing

Game development

The Course of Study reserves special credits for orientation training internships, to be carried out within the University, as well as internships and apprenticeships at institutions, agencies, organizations and foundations, enterprises.

The final dissertation consists in the discussion, before a special committee, of a written paper prepared under the guidance of a professor, on a topic related to a discipline in which the student has taken an examination.

While not requiring specific characteristics of originality, the paper should demonstrate the acquired mastery of the analytical tools learned in the course of study, the ability to integrate the diversified disciplinary knowledge learned, as well as the communication skills suitable for a fruitful entry into the labour market and/or the continuation of the educational path in the two-year master's degree program.

The paper may be written and discussed in Italian and/or English.

The manner of conducting the final examination and its timing are defined in the academic calendar, published on the University website and communicated by the Student Administration Office. For further information, please consult the following link: https://www.unilink.it/en/students/final-dissertation


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